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The Home Depot



Fortune 100 retailer Home Depot was experiencing dramatic growth and was having a difficult time managing the large volume of problems associated with their roofing portfolio. Although they didn’t fully understand the scope of the problem, they felt like they were constantly “playing catch-up” trying to address this mounting resource drain. After an initial consult and gap analysis performed by Intel Roofing, it was determined there was not even enough information on their portfolio to formulate a strategic plan to address the issues.  They were stuck reacting to problems as they occurred.

This company needed to get a complete understanding of the condition of their roofing systems to better understand the shorter than normal life spans they were experiencing and to begin the prioritization process for the large number of capital projects they were looking at over the next 5 years.


Intel Roofing performed roofing system evaluations on 1,982 locations spanning 208,270,393 sq. ft. Through the accumulation of system data and the application of proprietary algorithms, we provided an analytic program to determine system conditions, and accurately forecast system vulnerabilities and risks.  We delivered quantitative, data-driven recommendations of the repair and maintenance necessary to deliver maximum lifespan and lowest overall cost of ownership. In other words, true ROI.


Gathering system information through evaluations is only part of the battle. The real magic is converting information into intelligence. Facility operations are about dollars and cents. We enabled our client’s senior financial and procurement decision makers to ask their facility leaders the right questions and to ensure that the financial perspective was clearly represented in facility decisions.

We produced outstanding financial results for our client. Projected annual roof replacements were reduced by 25% and system life-spans extended by 15%. Our recommendations would reduce expenses by $8.6 million per year over the next 5 years.

But there was more…

As a relatively new company, experiencing system life cycles for the first time, they were surprised when we pointed out that even though 65% of their portfolio was under the age of 8 years, 970 of their 1,982 facilities had already reported water leaks and 376 reported accidents or downtime and loss of retail space due to water leaking. In addition, 17% of the roof systems under 8 years old showed less than 5 years of useful life remaining. This was costing the company millions!

We built an information repository database where all system information was being stored in a consistent format. With our help, the client could set control points and benchmarks to quickly measure the success and failure of all new initiatives moving forward. It became a launching pad for all new strategies to achieve lower costs of ownership and extended system lifespans.

As a prominent retail presence, the client was also very conscious of managing their environmental footprint (and associated PR benefit). By eliminating 524 roof replacements, the client effectively removed 250,000,000 lbs. of waste (the equivalent of 5,700 filled semis) from local landfills.